This entertaining diagram that I saw on LinkedIn this morning touched a chord.
Like all good humour it makes a critical point, or perhaps even several points.
It certainly typifies different approaches. Apple’s fanatical insistence that anything can be achieved with a simple interface. Google’s equally fanatical insistence that everything can be achieved with a simple search interface. And the common application development teams resigned insistence that you can just throw all the data capture onto a page and call it a business application.
The thing is that often Apple (who routinely make things incredibly difficult by trying to make things too simple) and Google (who make things undiscoverable by finding everything) often overlook that fact that some business processes are actually complicated.
The Einstein Principle applies (http://www.c2.com/cgi/wiki?EinsteinPrinciple).