I’m a social media user in both my personal and professional life, not a full blown evangelist (I reserve that for other activities), but a keen user of SM as a tool. This blog from the ever insightful Mr Reid helps explain why you should too.
Social media’s here, and it’s here to stay. Whatever platform you use – Facebook, Twitter, Instagram and/or any of the others – social media is playing an increasingly influential part in our lives.
But does it work for business? Does social media really generate worthwhile business leads and create customers?
It’s no surprise that a lot of people are sceptical. After all, look at the headline graph in this article in Entrepreneur. Facebook and Twitter come way below organic search and e-mail for customer acquisition.
But if you read on, you’ll find that most people are using social media in the wrong way. Too many marketers – in both big and small businesses – are using it in the same way they once used an ad in the paper.
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